WordPress Benefits: Why WordPress Could Be Your Best Option
With so many website platforms, choosing the right one can be tricky. However, with all the WordPress benefits, this platform may be your perfect choice
Even now, there’s a common misconception that WordPress is just a blogging platform. In reality, it’s so much more.
Sure, WordPress began life as a blogging tool. In time, though, it evolved into a robust content management system (CMS) and web publishing tool. Fast forward to now, and it powers over 40% of all websites.
What makes WordPress such a popular website-building tool? Simple: it’s the perfect combination of affordability, ease of use, and versatility. Here’s a list of the biggest WordPress benefits you should know about.
User-Friendliness
Creating a website sounds like an arduous process—and if you use the wrong software, it can be. Fortunately, WordPress requires almost no technical knowledge. You can build a functional website with a few clicks.
Want to go with something a bit more advanced? Use one of the many great page builders available to you! These include Seed Prod, Elementor, Divi Builder, and many other popular options.
Most page builders work on a drag-and-drop principle. In other words, their interface allows you to drag and drop page elements to rearrange them. The whole process is very intuitive and there’s no coding involved.
Scalability
When you’re starting your business, there’s little need to go overboard. In most cases, a simple website should suit your needs just fine. As your business grows, though, your website must be able to grow with it.
That’s where WordPress beats all other website platforms by a long shot. You can always add more pages, create more content, or download more plugins. By upgrading your account, you can also include more functionality.
Open-Source
One of the biggest advantages of WordPress is that it’s completely open-source. Anyone can look at the code that makes up the WordPress core and try to improve it. Plus, WordPress is free to use and download.
Another definition of open-source software is software that’s not maintained by a single company. If WordPress disappears for some reason, anyone can launch it under a different name.
Constant Updates
Due to its popularity, WordPress keeps getting improved upon. Any security issues get identified and patched on time. The WordPress team is always working to optimise the performance for both creators and users.
The only thing you need to do on your end is to keep your website updated. Whenever there’s a new update, WordPress will notify you. From there, all it takes is a single click and you’ll be back in business in no time.
Quick Setup
Above, we talked about how easy it is to set up a website. What we didn’t mention is how little time the process takes. Even if you’re not tech-savvy, it will only take you a few hours to build a site from the ground up.
Of course, that’s only true if you already have hosting and a domain in place. If you want to keep the fuss to a minimum, you’re best off going with a managed hosting service.
Once that’s dealt with, all you need to do is start your WordPress account. From there, the software will walk you through all the key steps of building a website. These include website design, uploading content, and so on.
Responsiveness
These days, over 50% of online traffic comes through mobile phones. If your website isn’t optimised for mobile, you’re losing out on revenue. Fortunately, having a WordPress site means this is seldom an issue.
Why is that? Well, most WordPress themes are responsive—as in, they adjust based on the device the visitor is using. That way, everybody gets the same browsing experience regardless of how they get to your site.
Active Community
Along with its popularity, WordPress acquired an active online community. If you come across a WordPress-related issue, someone else has come across it as well. All you need to do is check online for a solution.
If you don’t find an answer that way, you can still ask a question on the forums. Chances are, people will solve your issue in a matter of minutes. This collaborative culture is another benefit of WordPress’s open-source engine.
Functionality
No matter what you want to do with your site, WordPress plugins can make it happen. Not sure what a plugin is? Think of it as a piece of software that can enhance your WordPress experience or provide added functionality.
For instance, let’s say you’re looking for an easy way to accept credit card payments on your site. If so, you’ll need an eCommerce plugin such as WooCommerce. Other plugins can add advanced features as well.
SEO Help
The main point of SEO is to reach your target audience. To do that, you need to get higher rankings on search engines. That’s why we have WordPress plugins such as Yoast SEO, Rank Math, and more.
First things first: no plugin will take care of all your SEO needs. What it can do, though, is make sure you aren’t forgetting the basics. These plugins can also help you optimise your content, helping improve your visibility.
When used with the right tools, WordPress can be the cornerstone of any marketing effort. Even one SEO-friendly theme can do wonders for advertising to your target audience.
Flexibility
Speaking of WordPress themes, there are thousands to choose from. Even if you have a detailed idea of what you want your site to look like, there’s likely a theme for you. If not, you can tweak them to get what you want.
Keep in mind that many themes are templates designed for specific businesses. They’re available for all kinds of industries, from artists to furniture manufacturers.
Take Advantage of WordPress Benefits!
Hopefully, you’ve learned something new about WordPress today. At the very least, you can begin to understand why this CMS is so ubiquitous. If you need to make a new website, WordPress is the best place to start.
Of course, all these WordPress benefits won’t mean much if you don’t take advantage of them. One way to make this process easier is to use a single dashboard for managing your users, themes, and plugins.
Not sure how to do that? Check out our selection of WordPress tools!
