8 Tips for Streamlining Your Website Content Management Process
Creating original, meaningful content for your website is time-consuming. Here’s how you can improve your content management process.
Entrepreneurs and small business owners work 63% longer than average workers.
Your time as a small business owner is valuable. But content creation and website content management are as crucial as anything else you could be doing for your business. It’s not a good idea to discount it or postpone it until you have ‘more time’.
If you are feeling overwhelmed by the process of content creation, then it could be that you haven’t streamlined it or created a system for it yet. There’s only so much you can do in a week, so having some sort of content management system in place will ensure you create quality content to drive more website visitors and thus, more sales.
Keep reading to find out more about how to undertake this enormous task of content creation and break it down into bite-sized pieces.
1. Start by Categorizing All the Current Content on Your Website
If you are starting from scratch, then you can skip this step, of course. But if you already have some content on your website, it’s important to go through it first, before you start creating new content.
The content creation process needs a balance between creating new content and updating old content. Your old blog posts and articles have been around for a while, so they have established some credence with Google already. If you refresh them, this gives Google a higher impetus to rank them better.
Also, if you know what kind of content is already doing well on your site, then you can try to create more of that kind of content. This helps you avoid creating duplicate content as well, which is a waste of time on your part.
2. Create a Content Calendar
You are busy enough as it is, so adding new items to your calendar won’t be appealing to you. But the more you can organise yourself when it comes to content management, the easier you will make it on yourself.
Don’t go into content management without it. Not only do you need to add all the social media channels to this calendar, but also your blog post, and any other sales material that you are planning to create.
It might seem like a lot at first but think of ways you can reuse content across all channels. If you have written a blog post, you could convert it into an MP3 audio file and use it on your podcast. Or you could animate it and use it as a video on your social media channels.
This way you can create the content once, and use it several times over.
3. Hire Some Writers To Start Creating Quality SEO Content
No matter if you like to write or not, creating SEO content isn’t the same as writing emails. It requires a more experienced touch, which you might not have.
It’s better to outsource this to someone else who does this for a living. They will be able to create tonnes of great content for you in a matter of days, and then you can use it over the next year or so.
4. Templatize as Much as You Can
Creating systems will make it so you aren’t starting from scratch every single time. You can create templates for almost anything you can think of:
- Email templates
- Blog post templates
- Social media post templates
- Sales material templates
Of course, this doesn’t mean that you need to stick to these templates, but if you have several to choose from, this makes your task that much easier and faster. Update these templates at least once a quarter, so things stay fresh.
5. Establish a Cadence That Works for You
Many small business owners get enthusiastic about content creation and think that they will create and put out new content every single day. But then soon enough, they realize they can’t keep up this ridiculous pace and wane off.
Don’t do this to yourself. The name of the game is consistency. That means you should choose whatever cadence works with your burdened schedule, and stick to that.
It could mean posting once a week, or once a month, whatever works for you. Ideally, you want to update your blog and social media channels at least once a week, but if that’s too much for you, then don’t force it.
6. Check Out What Works Well and Build on That
Keep an eye on all your social media and blog content to figure out what kind of content is resonating with your customers and leads. And then build upon that.
For example, if you notice that your customers love the blog post you wrote on rare cat breeds (assuming you are a cat food company), then consider doing a post expanding on each rare cat breed and then perhaps even doing videos on this subject to get more views.
7. Ask Your Customers for Feedback
Your customers are probably full of ideas for blog posts that they wish you would write about or social media posts that you should do. If you see that your customers ask certain questions repeatedly or they are directly asking you to create content on something, then you shouldn’t ignore that valuable data.
Follow their feedback right away. It’s more likely this kind of content will do well since it’s based on customer wants and needs.
8. Stay Patient and Keep At It
Don’t lose hope. Creating content and then building a good content management practice takes time and effort. It’s not something you can do in a matter of days or even weeks.
Stay steady at it, and soon you will be proud to be an owner of a business that does content right.
Website Content Management – What Isn’t It Good For?
There are so many benefits of good website content management that you should add it to your schedule even if it seems like you have no room for anything new.
If you are a small business owner who isn’t interested in doing this all on your own, contact JWHost so we can manage your website for you. Let us take at least some burden off your plate.
