8 Common Website Management Mistakes to Avoid for Your Business
Managing your company’s website properly requires knowing what can hinder your progress. Here are common website management mistakes and how to avoid them.
Did you know that 28% of small businesses don’t have a company website? Without an online presence, you can’t attract the customers you want or boost your brand to increase sales.
To maximise online tools, you must consider features like business website security, website loading speed, and improving website management.
So, to avoid losing valuable customers and ruining your online reputation, you need to watch out for these common website management mistakes.
Here is your guide to building the best business website and how to avoid fatal mistakes for your brand.
8 Common Website Management Mistakes
A reliable website maintenance routine is essential for improving user experience and ensuring that your data is always protected.
Although most people don’t know about common website management mistakes when launching a business website. So, you could end up accidentally making an error without realizing it.
1. Not a Mobile-friendly Website
Nowadays, people tend to browse websites on their phones when travelling to work or vacationing. So, you don’t want to limit your user experience to a desktop.
But it’s not enough to expect your website to run correctly on a small device like a mobile phone. You need to test and edit the file sizes to double-check the loading speed and image quality.
You don’t want to lose customers because your website looks terrible on mobile. So, testing and approving mobile website features need to be a top priority.
2. No Website Blog
A blog is necessary for business websites if you want to stay relevant to your users and increase your search engine ranking. Adding posts and sharing them on various platforms will expand your outreach.
Blogs are a great way to connect with your audience and provide educational information to your readers. But you have to plan content that’s up-to-date and reliable. So, you should be publishing on your blog every week.
That way, you can build a loyal customer base and keep your website popular in search engine rankings.
3. Contact Information Is Hard to Find
Your website needs to be informative and clear because if your users can’t find your contact information, they will look elsewhere and exit your website page.
Therefore, you need to place the contact information on obvious parts of the website and make the details visible to anyone looking to contact your business.
Most people leave the contact details on the top or bottom of the website pages so they can be easily found by people looking up your company.
4. Outsourcing Everything
There’s no denying that outsourcing can make your life easier when running a business and can be great for productivity. But you need to be careful not to outsource everything on the website.
You need to be cautious about having a coherent image and brand for your website, so ideally, you want the same people working on different aspects of the website.
Otherwise, the website will look mismatched and messy, preventing users from buying your products or using your services.
5. Missing CTA
The last thing you want is to go to all the effort of creating the perfect website and miss out on customers because there’s no strong CTA. You should never assume that people will automatically contact you.
Users need to be subtly reminded of your services if you want them to move forward and reach out to your customer service team. Your CTA should be solid and straightforward.
It should outline exactly what you want the user to do.
For instance, you need to decide if you want them to call, make a purchase, or download a guide. Once you know what the goal is for the website, you can craft the ultimate CTA.
6. Not Making the Most of Internal Pages
The best way to achieve a successful business website is to approach the design like a puzzle piece. You want every page to link up with another section of the website.
But you don’t want it to be robotic. You can include keywords naturally so users will stumble upon your blog or contact page without feeling like they are being bombarded with your content.
This is where a team of professional website builders can help you integrate natural and effective internal linking to guide your users to the right areas of the website.
7. Blurry Photos and Low-quality Graphics
Everyone likes looking at high-quality photos on a website that encapsulates a brand voice and showcases everything a business offers. You want to feel inspired and drawn to a company online.
So, a blurry photo that is heavily pixelated will not win over a new customer…
You need to be extra observant when choosing the images and graphics for your website. Plus, poor-quality images can also send the signal that your business isn’t trustworthy.
For small businesses, first impressions can either make or break your future, which is why they are an essential part of the design process.
8. Overlooking Website Security
In the digital age, website security is even more important as more brands pop up daily and more competition is to get noticed online. A secure website is also important for your search engine rankings.
Websites with good security will rank higher than unsafe pages. Some ways to improve security are to have unique passwords, regular software updates, and frequent website backups.
But, if you want to check all features on your website and have it launched correctly, our team can take care of managing all areas of your website.
Give Your Website the Best Chance Online
Now that you know these common website management mistakes, you know how to avoid ruining your website with minor errors and low-quality photos.
But, there are always some aspects that get lost when checking your website. As new upgrades emerge and security becomes more complicated, you don’t want to fall behind your competition.
That’s where we come in!
We offer web hosting and web care services, so your brand will be in safe hands with us. Get in contact to discuss what we can do to elevate your business presence online and get more sales.